Consider This
Branding + content
Consider This is a protein bar created to fill a gap in the market for the histamine-intolerant community. We worked closely with their founders to design a comprehensive brand identity and packaging, as well as art direct the photography and supporting materials, with the goal of creating a product that felt natural and premium while speaking directly to this underserved audience.
The result was a clean, trustworthy identity that communicates health and quality, builds connection within a growing community, and gives the brand room to price on quality rather than compete on cost.
