SCHOOLHOUSE

Brand Identity / Art Direction

Schoolhouse is a tutoring platform founded by the creator of Khan Academy, connecting learners with free, high-quality peer-to-peer support around the world. Our work centered on updating the brand identity to feel more distinctive and reflective of its growing global community.

By refining the core mark, tightening the system, and elevating the visual language, we created a more recognizable and ownable identity. The refreshed brand brings clarity, warmth, and consistency—supporting Schoolhouse as it continues to expand access to meaningful learning experiences.

Team → Underbelly Creative
Site → schoolhouse.world