Consider This
Branding / Packaging / Art Direction

Consider This is a protein bar created to fill a gap in the market for the histamine-intolerant community. I led the branding and packaging design, as well as art direction for the photography and supporting materials, with the goal of creating a product that felt both natural and premium while speaking directly to this underserved audience.

Today, the brand is helping thousands of people access a protein bar that is 100% natural and tailored to their lifestyle. The result is a clean, trustworthy identity that not only communicates health and quality but also builds connection and confidence within a growing community.